Howay.
Pronounced: Ha'way
North East England · Geordie
“Come on. Let's go.”
That is what howay.ai says to every student through every piece of personalised feedback we generate.
howay.ai is AI writing feedback software, built for the student's writing journey. We mark the writing that comes out of the lesson, returning to the teacher everything they put into setting the assignment in the first place — the supportive, timely final step that makes the cycle complete.
Howay. You can do this. Here's your next step.
Two Brits and an Aussie.
A small UK and Australian team building AI writing feedback software for international classrooms.
Daniel
Co-founder & Head of Pedagogy
Daniel leads pedagogy at howay.ai, shaping how every piece of feedback the product generates supports both student development and teacher judgement. A PYP-trained classroom teacher with almost a decade in primary education, he has lived the marking workload that drives the profession to burnout. He keeps howay.ai honest to the classrooms it serves.
James
Co-founder & Developer
James leads engineering at howay.ai, building the technology that turns a photograph of a student's exercise book into curriculum-aligned writing insight. An accomplished consultant across some of the most complex sectors going — from transport to banking — he brings that depth of rigour to every line of the product. Without James, howay.ai was just an idea.
Prudence
Director of Strategic Operations & Brand
Prudence leads brand, marketing, and forward strategy at howay.ai — the channels, content, and voice that get the product into teachers' hands. A specialist ICU nurse by profession who moved into hospital administration leadership, she brings the rigour of clinical environments to the operational side of howay.ai.
Howay. Let's go.
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